Sign In

Question 1099: What total amounts the Department spent on print and broadcast advertising in 2009-10, 2010- 11, 2011-12 and 2012-13 financial years

Skip Navigation LinksHome > Parliamentary Updates > Question 1099: What total amounts the Department spent on print and broadcast advertising in 2009-10, 2010- 11, 2011-12 and 2012-13 financial years
Question 1099: What total amounts the Department spent on print and broadcast advertising in 2009-10, 2010- 11, 2011-12 and 2012-13 financial years
17/05/2013

What total amounts has (a) his department and (b) each specified entity reporting to him spent on (i) print and (ii) broadcast advertising in the (aa) 2009-10, (bb) 2010-
  1. 11, (cc) 2011-12 and (dd) 2012-13 financial years;
  2.  in each case, (a)(i) by which radio or television station were the advertisements broadcast and (ii) in which newspapers were the advertisements published in the (aa) 2009-10, (bb) 2010-11, (cc) 2011-12 and (dd) 2012-13 financial years and (b) at
what cost in each specified case? NW1332E

Reply:

The information on the amount used on print and broadcast advertising by the Department and State Owed Companies (SOC) reporting to it, is provided as indicated below. 

Department of Public Enterprises (DPE)

(1)(a)(i-ii)(aa-dd)(2)(a)(iii)(aa-dd)(b) With regard to DPE see annexure A attached.

According to Alexkor:

(1)(b)(i-ii)(aa–cc) Due to Alexkor’s financial challenges during the 2009/10, 2010/11 and 2011/12 financial years, no material expenses were incurred with regard to any broadcast advertising.

(1)(b)(i-ii)(dd) The only payment made was R20 916 in the 2012/13 financial year with regard to an advertisement placed profiling DPE and its SOC.

(2)(a)(i-ii)(aa–cc) and (b) Due to financial challenges during 2009/10, 2010/11 and 2011/12 no advertisements were placed.

(2)(a)(i-ii)(dd) and (b) The one advertisement was placed in the Financial Mail, as part of profiling DPE and its SOC in 2012/13.

According to Broadband Infraco:

(1)(b)(i-ii)(aa-cc) and 2(a)(i)(ii)(aa-cc) and (b) For the start-up financial years 2009/2010, 2010/2011 and 2011/2012 Broadband Infraco did not undertake any significant above the line brand building campaigns.

(1)(b)(i-ii)(dd) and (2)(a)(i-ii)(dd) and (b) Broadband Infraco undertook a significant brand repositioning campaign in the 2012/2013 financial year, see annexure B attached. 

(1)(b)(i-ii)(aa-dd) (2)(a)(iii)(aa-dd)(b) With regard to Denel please see annexure C attached.
    
(1)(b)(i-ii)(aa-dd)(2)(a)(iii)(aa-dd)(b) With regard to Eskom please see annexure D attached.

According to SAFCOL the amounts spent are as follows:

(1)(b)(i)(aa) R183 554.41 on print advertising for the 2009/10 financial year.

(1)(b)(i)(bb) R270 766.65 on print advertising for the 2010/11 financial year.

(1)(b)(i)(cc) R168 417.41 on print advertising for the 2011/12 financial year.

(1)(b)(i)(dd) R 138 211.92 on print advertising for the 2012/13 financial year.

(1)(b)(ii)(aa-dd) No broadcast advertising was placed during the 2009/2010, 2010/2011, 2011/2012 and 2012/2013 financial years.

(2)(a)(i)(b) No radio or TV advertisements were placed during the 2009/2010, 2010/2011, 2011/2012 and 2012/2013 financial years.

(2)(a)(ii)(b) Print advertisements for the 2009/10, 2010/11, 2011/12 and 2012/13 financial years were placed in various publications (See Annexure E attached).

(1)(b)(i-ii)(aa-dd)(2)(a)(iii)(aa-dd)(b) With regard to South African Airways, see Annexure F attached.

(1)(b)(i-ii)(aa-dd)(2)(a)(iii)(aa-dd)(b) With regard to South African Express Airways, see Annexure G attached.

According to Transnet the amounts spent are as follows:

(1)(b)(i)(aa) R17 923 000 on print advertising during the 2009/10 financial year.
(1)(b)(i)(bb) R22 587 000 on print advertising during the 2010/11 financial year.
(1)(b)(i)(cc) R43 829 000 on print advertising during the 2011/12 financial year.
(1)(b)(i)(dd) 47 295 398 on print advertising during the 2012/13 financial year.

(1)(b)(ii)(aa) No expenditure on broadcast advertising was incurred in the year.
(1)(b)(ii)(bb) R5 178 359.50 on broadcast advertising during the 2010/11 financial year.
(1)(b)(ii)(cc) R27 758 309.68 on broadcasting advertising during the 2011/12 financial year.
(1)(b)(ii)(dd) R76 000 on broadcasting advertising during the 2012/13 financial year.

(2)(a)(i)(aa) No expenditure on broadcast advertising was incurred during the 2009/10 financial year.
(2)(a)(i)(bb) It broadcasted on SABC, eTV, M-Net and DSTV packages during the 2010/11 financial year.
(2)(a)(i)(cc) It broadcasted on SABC, eTV, M-Net and DSTV packages during the 2011/12 financial year.
(2)(a)(i)(dd) It broadcasted on CNBC during the 2012/13 financial year.

(2)(a)(ii)(aa) The advertisements were published in newspapers from Caxton, Avusa, Independent News, Naspers, Financial Mail, and Creamer Media during the 2009/10 financial year.

(2)(a)(ii)(bb) The advertisements were published in newspapers from Caxton, Avusa, Independent News, The New Age, Naspers, Financial Mail, Creamer Media, Skyways, PAMESA, Mining News, African Leader, Finweek and Financial Journal during the 2010/11 financial year.

(2)(a)(ii)(cc) The advertisements were published in newspapers from Caxton, Avusa, Independent News, The New Age, Naspers, Financial Mail, Creamer Media, Skyways, PAMESA, Mining News, African Leader, Finweek and Financial Journal, The Thinker and New Agenda during the 2011/12 financial year.

(2)(a)(ii)(dd) The advertisements were published in newspapers from Caxton, Avusa, Independent News, The New Age, Naspers, Financial Mail, Creamer Media,  Skyways, PAMESA, Mining News, African Leader, Finweek, Financial Journal, The Thinker and New Agenda during the 2012/13 financial year.

(2)(b)(i)(aa) No expenditure on broadcast advertising was incurred during the 2009/10 financial year.
(2)(b)(i)(bb) R5 178 359.50 on broadcast advertising during the 2010/11 financial year.
(2)(b)(i)(cc) R27 758 309.68 on broadcasting advertising during the 2011/12 financial year.
(2)(b)(i)(dd) R76 000 on broadcasting advertising during the 2012/13 financial year.
(2)(b)(ii)(aa) R17 923 000 on print advertising during the 2009/10 financial year.
(2)(b)(ii)(bb) R22 587 000 on print advertising during the 2010/11 financial year.

(2)(b)(ii)(cc) R43 829 000 on print advertising during the 2011/12 financial year.
(2)(b)(ii)(dd) For print advertising during the 2012/13 financial year see table below:
Page last modified:12/03/2014 15:42