Q&A’s for the Transport Sector, 2012
Did SAA sponsor any bodies in the 2009-10 and 2010-11 financial years
10/04/2012
Questions for written reply
Question no.:538
Date of publication: 09 March 2012
538. Mr. P. J. Groenewald (FF Plus) to ask the Minister of Public Enterprises:†
(1) Whether the SA Airways (SAA) sponsored any bodies (a) in the (i) 2009-10 and (ii) 2010-11 financial years and (b) during the period 1 April 2011 until the latest specified date for which information is available; if so, in each case, (aa) which bodies, (bb) to what amount and (cc) for what activities, in each specified financial year;
(2) Whether he will make a statement on the matter? NW692E
Reply:
Yes. South African Airways (SAA) has issued sponsorship from 2009 to 2015, detailed information is indicated in the table below.
| Name of entity | Detail | Value | Date |
| South African Football Association (SAFA) | This sponsorship affordedA SAA branding opportunities, access to corporate accounts and exclusive travel/ marketing and sales “Follow Your Team” campaigns. | R13 383 500 and (R5 400 000 in travel rands/air tickets). | 2009-10 |
| Association of Tennis Professionals (ATP) TOUR | Legacy tennis sponsorship terminates: 31 December 2012. Benefits include international brand awareness and hospitality for corporate and key retail customers. Direct marketing and sales opportunities also driven through ATP Tour. | R160 000 000 | 2009-12 |
| South African Rugby | Tier 1 sponsorship of the Springboks, tier 2 sponsorship of the Springbok Sevens, tier 2 sponsorship of the SA Under 20 Rugby team. This will offer a branding and marketing opportunity, including official carrier title for the Springboks. | R90 100 000 value In kind/ air tickets | 2011-15 |
(2) No statement will be made on the matter.
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